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Reshaping the Web and Improving Clients' Images since 1998

banner sizes

Banner Ads are one of the most common and popular forms of advertisement on websites. Here are some tips on banners:

  1. According to Google's AdSense, the top-performing ad sizes are:
    • 300x250—"Medium Rectangle"
    • 336x280—"Large Rectangle"
    • 728x90—"Leaderboard"
    • 300x600—"Half Page"
    • 320-100—"Large Mobile Banner"

    Read more from AdSense here.

  2. Make sure you have the main components:
    • Company Logo for brand awareness.
    • Value Proposition that showcases the product or service.
    • Call to Action which prompts viewers to click on the ad.
  3. Keep the design simple. Likely, people will only glance at your ad for a second
  4. Create several banner ads with a similar theme or look. Use similar fonts, colors, images, buttons, etc. to provide continuity and familiarity.
  5. Frame your banner with a 1px subtly-colored border
  6. Cycle your banner every two weeks; the click rate on the same banner ad drops significantly after two weeks.
  7. Link directly to the page related to your ad—NOT the homepage. Nobody wants to plow through a homepage to get to what they want to see.

Want more tips and tricks? Want us to design you a banner? Give us a call at 212-868-0688

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